Company strategy leadership:
Roger has consulted for start-up and established businesses, and has served as an interim senior executive for early-stage companies, leading the development of their business plans and crafting product, go-to-market and partnership strategies. For example, for web infrastructure vendor, Quantiva, he created the positioning and business plan that enabled the company to raise two rounds of financing, and ultimately to be acquired by NetScout, providing a strong return to the company’s investors.

As the head of marketing for a number of networking companies he has been responsible for all aspects of positioning and product strategy. As VP of marketing at Netlink, Roger helped develop the roadmap that guided the company’s growth and led to its acquisition by Cabletron in one of the top three venture-backed acquisitions of its year.

Venture capital:
Roger is one of five general partners at early-stage VC firm Castile Ventures, where he has been a major contributor to the firm’s strong performance. Castile funds have consistently ranked among the best of their peers, and the firm has been recognized among the most active in New England.

At Castile, Roger has invested in and served on the boards of hardware, software, semiconductor and Internet companies, many of which have achieved successful exits. He has also led due diligence for dozens of potential investments and evaluated hundreds of pitches. As the firm’s portfolio development partner, he has been deeply involved with the strategic development of the firm’s portfolio companies, assisting CEOs and management teams to develop and hone their positioning, product roadmaps and market focus, and helping them communicate clearly and effectively to potential investors and strategic partners. He also leads Castile’s theme-based investment selection program.

Technology and business know-how:
Through his career, Roger has worked across the IT technology spectrum from networking gear, robotics and semiconductors through enterprise software to cloud computing, Internet businesses and mobile applications. He has sufficient technical know-how to engage in deep discussions with engineers and technologists, and to ask the important questions.

He has also been involved in many different business models from IP licensing through SaaS to freemium, advertising-based and service provider revenue share.

Publications and community:
Roger has researched and written reports on emerging technology markets and has authored a wide range of white papers and press articles. He often speaks to entrepreneurial groups on fund raising and business planning. He has also coached and judged business plan competitions at Babson, Harvard and MIT, including mentoring Harvard’s 2008 winner, Eyeview Digital.

In addition, Roger serves on the advisory board of TCN, a Boston-area educational organization for early-stage entrepreneurs.

“Roger’s insights on the implications of new technologies, such as 4G wireless, have made him a valued advisor and advocate.”

John Glossner, founder and CTO of Sandbridge Technologies

Email: roger@tsj.net

Phone: 603-964-3948

Copyright © 2011 TSJ Consulting Inc.