Product planning:
Developing a prioritized product roadmap that balances strategic opportunities and imperatives against short-term customer needs
Positioning:
Helping a company refine its positioning to maximize mind-share, appeal and perceived value to potential customers, partners and/or investors
Go-to-market strategies:
Creating a phased approach to enter a new market, selecting the best applications, verticals and customer profiles at each phase to ramp presence, credibility, market share and revenue
Partnerships:
Identifying businesses with complementary needs and crafting engagement strategies
Pitch development:
Creating or refining fund-raising or strategic partnership pitches to communicate key messages to prospective investors or acquirers
Interim executive:
Filling executive positions such as VP Marketing, VP Product Marketing or Chief Strategy Officer on an interim, part-time basis
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