To sell successfully, every technology business needs a broad range of product collaterals, case studies and other content to communicate with existing and potential customers, partners, sales teams and opinion-shapers. In our media-savvy world, with a wide variety of communications channels, content must be continually created, updated and revised.
But it can be challenging to find content creators that combine a deep understanding of technical benefits and use cases, with a knowledge of the business context, and with the ability to create clear, compelling materials.
Through TSJ Consulting, Roger Walton helps technology businesses create all forms of product marketing content for external and internal consumption.
One of the most valuable forms of collateral for tech companies is the white paper. For a briefing on white papers and how to maximize their value, follow this link. Here are some examples of the types of content we can create:
- Blog postings
- Business cases and benefit analyses
- Business plans
- Customer case studies
- Data sheets
- Fund-raising and M&A pitches
- Marketing emails
- Press releases
- Product announcements
- Product brochures
- Product bulletins
- Product guides
- Sales guides for sales teams and distribution partners
- Sales training kits
- Web site content
- White papers
We can work with your existing web and media designers or, if preferred, can source appropriate talent for each project.
To learn more about Roger's experience and see testimonials from previous clients, follow this link.